The resort wear retailer partners with Target to provide the iconic style that even first lady Jackie O was a fan of and I must say I haven't been this excited since the Prabal Gurung collaboration in 2013.
To experience the full Lilly Pulitzer Target collection, the retailer has put together this preview of the collection in a party like setting(I hear there is also an app that allows you to browse the collection, but I have not tried it yet). Dresses are priced affordably between $30 to $40 dollars, whereas big items such as patterned hammocks or garden umbrellas go to $250. There will also be a beauty section, with L'Oreal lipsticks and essie nail polish in shades created especially for this collaboration.
What do you need to know about the Lilly Pulitzer Target 2015 collaboration?
- All US Target stores will carry the collection starting April 19th, for a limited time
- Some items are available online only (they are clearly marked on the Target website)
- The website collection launch is unknown so far, but rumor has it it is going to be available early morning CST.
- Plus sizes will be available, the collection preview even has a plus size section, but the items will be sold exclusively online
- You can favorite items in the collection in order to create a wishlist that you can retrieve from your online account and improve your online shopping experience
I will cover the wishlist creation in tomorrow's post.
You can read more about the Target + Lilly Pulitzer collaboration here: