Saturday, April 11, 2015

7 day Countdown to Lilly Pulitzer @ Target

7 more days left until Lilly Pulitzer brings colorful patterns to Target Stores with over 250 affordable items, ranging from their signature shift dresses and swimwear to shoes, totes and home decor items.

The resort wear retailer partners with Target to provide the iconic style that even first lady Jackie O was a fan of and I must say I haven't been this excited since the Prabal Gurung collaboration in 2013.

To experience the full Lilly Pulitzer Target collection, the retailer has put together this preview of the collection in a party like setting(I hear there is also an app that allows you to browse the collection, but I have not tried it yet). Dresses are priced affordably between $30 to $40 dollars, whereas big items such as patterned hammocks or garden umbrellas go to $250. There will also be a beauty section, with L'Oreal lipsticks and essie nail polish in shades created especially for this collaboration.

What do you need to know about the Lilly Pulitzer Target 2015 collaboration?

  1. All US  Target stores will carry the collection starting April 19th, for a limited time
  2. Some items are available online only (they are clearly marked on the Target website)
  3. The website collection launch is unknown so far, but rumor has it it is going to be available early morning CST.
  4. Plus sizes will be available, the collection preview even has a plus size section, but the items will be sold exclusively online
  5. You can favorite items in the collection in order to create a wishlist that you can retrieve from your online account and improve your online shopping experience
I will cover the wishlist creation in tomorrow's post.

You can read more about the Target + Lilly Pulitzer collaboration here: